The skilled trades shortage is a national emergency. Here's what's at stake.
Skilled trades face a critical talent shortage—contractors struggle to find qualified workers, the workforce is aging, and millions of well-paying jobs go unfilled. Career interests form early, so pipeline development has to start with kids.
of contractors can't find qualified skilled workers
average age of an electrician in America today
ratio of tradespeople retiring vs. new entrants
when research shows career interests are already forming
This isn't charity.
It's pipeline development.
Traditional recruiting isn't working. Job fairs, signing bonuses, and ads produce diminishing returns. Little Digger addresses the root cause: children who never touch tools don't consider trades. Children who build and problem-solve with their hands have a dramatically higher probability of pursuing skilled careers.
By investing in early exposure (ages 3–14), sponsors create a self-replenishing talent pipeline that delivers qualified, passionate applicants in 10–15 years — at a fraction of the cost of perpetual adult recruitment.
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Workforce Pipeline Development
Shape tomorrow's tradespeople at the root level. Early exposure creates a self-replenishing talent pipeline you'll draw from for decades.
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Brand Visibility
Logo placement on instructional videos, event signage, LittleDigger.com, kit packaging, and co-branded social media campaigns.
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Co-Branded Content
Custom video series, "Day in the Life" features with your employees, co-branded kit lines, and behind-the-scenes job-site footage.
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Live Event Presence
Interactive trade fairs reaching hundreds of families per event — with branded sponsor zones, employee mentors, and real tool demonstrations.
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ESG / CSR Reporting
Quarterly impact reports with measurable metrics — students reached, kits distributed, event attendance, video views — for stakeholder presentations.
Sponsorship Tiers
Build at Your Level
From national industry leaders to regional community partners, there's a meaningful way for every organization to invest in tomorrow's workforce.
$50k+
Annual investment
National Sponsor
- Featured branding at national events and select regional fairs
- Co-branded kit line (e.g., "The [Sponsor] Carpentry Skills Series")
- Enhanced digital presence with dedicated sponsor section and blog features
- Custom video cuts for your marketing use
- Logo on kit packaging and video end cards
- Social media co-promotion and sponsor spotlights
- Employee engagement: filming, mentoring, event presence
- Quarterly ESG/CSR impact reports
$10k–$49k
Annual investment
- Branding at regional trade fair events (booth, signage, program listing)
- Logo and link on LittleDigger.com sponsor recognition page
- Featured in regional social media campaigns and event recaps
- 250 kits donated to underserved schools in your region
- Employee volunteers welcomed at regional events
- Co-marketing materials for your community outreach
$2.5k–$9k
Annual investment
- Listed in event programs and on LittleDigger.com sponsor page
- Social media recognition and event thank-you posts
- Recognition in video credits for sponsored content
- 100 kits donated to a program of your choice
- Employee volunteer opportunities at local events
Product Integration
Provide products featured authentically in Little Digger videos and kits, or donate kid-sized tools for events. Receive behind-the-scenes content for your own channels, cross-promotion, and logo placement on project materials. Ideal for safety equipment brands, educational toy companies, and tool manufacturers.
Education Partner
Trade and technical schools can sponsor events by providing instructor volunteers. Little Digger sets up a dedicated table where your school showcases its programs through hands-on demonstrations — giving you direct access to future students and their families.
What your sponsorship powers
Little Digger blends constructive play with real-world trade awareness—through kits, tutorials, events, and community stories that elevate skilled careers.
How we report impact
We track meaningful, sponsor-friendly metrics that translate directly into ESG/CSR narratives:
Sponsor Little Digger
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